Primark to open in Boston

Good news for shoppers! British cheapie clothing chain, Primark, will open its first US store next year in Boston.

When this budget mega-retailer opened on Oxford Street in London a few years ago, it was the biggest news to hit the retail scene in years. In fact, opening day was a riot. Yeah, really – young fashionistas lined up for blocks and there was madness when the doors opened. It was rumored that everything in the store would sell for 1 (British) pound on opening day, but that wasn’t the case. Still, Primark is the best source in the UK for low priced fashion. Everything is ridiculously affordable; there’s not much for sale for over $20 and most items are ten bucks or less. At these throwaway prices, you can choose from the latest imitation of cat-walk trends – tops, trousers, dresses, jackets - along with lacey lingerie and cheap accessories. This is the home of the $5 t-shirt and $20 cashmere sweater.

On my last visit, there was a queue of 65 people (I counted) stretching the length of the store. I rushed to the head of the line to see what was so important and found…. the fitting rooms. After a 30 minute wait to try on clothing, there was an equally long snake-line to reach a pay station. Obviously, this isn’t the most relaxing shopping experience in London, but it’s surely one of the least expensive.

Can't wait to see the Boston store!